Here’s my timeline leading to why we’re starting skedsheet. It’s all based on trying to simplify – something we’ve been thinking about for years.
Feb 2003 – In one of the first emails from Ted to me about JobTracker: “This app will need to be EXTREMELY easy to use to be successful.” We know that most of our customers won’t be geeks, so on every feature we agonize about whether it’s easy enough to use.
Dec 2003 – by now, we got some JobTracker customers. It turns out there’s a painful time between buying and being happy. After 3 months, customers who work through the getting started process are super-happy and their businesses are transformed.
October 2006 – We created “JobTracker Standard Edition” to make it easier to get started, but there’s still a hurdle in implementation – everyone in the office needs to be on board for the whole company to benefit in big way.
June 2008 – We met with a different Ted about business strategy – he really got us thinking about where we’re going. We had the conclusion that we need to radically improve success of new customers, and create a new product.
November 2008 – something about this particular Seth Godin video hit in a new way. “Let’s build a product that we wouldn’t want to see a competitor build”. Maybe it’s the tie.
So, here we are. Skedsheet is a new approach to what we do well, but pared-down – a spreadsheet that ties to a schedule. We’re concentrating on making it simple to start using, and easy to share with your friends or co-workers.